CEO, Sort String Solutions LLP
India's dairy distribution network moves lakhs of litres every day. Yet most dairy companies — including some processing hundreds of crores — still track dispatch through paper registers and phone calls.
We work with 25 dairy companies on SalesPort, and when they first come to us, the pattern is almost always the same. Orders come in via WhatsApp or phone. Someone notes it on paper. Goods are loaded onto a truck. A paper challan is issued. The truck leaves. And then? Nobody knows if it reached the right distributor, at the right time, with the right quantity.
The problem is not technology awareness. Most dairy owners know digital systems exist. The problem is three-fold.
First, dairy distribution has unique challenges that generic software does not handle — cold chain timelines, crate management, return logistics for perishable goods.
Second, field teams in rural India often work in areas with poor connectivity, so the system must work offline.
Third, the cost of most enterprise distribution software is designed for Coca-Cola, not a 50 Crore dairy company in Varanasi.
SalesPort was built specifically for this. Our dispatch module tracks 11.44 Lakh dispatches, 4.75 Lakh challans, and manages 5,933 vehicles across our client network. The apps work fully offline and sync when connected. And pricing starts at ₹15,000 per month — not ₹5 Lakh per month like the MNC solutions.
The transition from paper to digital dispatch typically takes 2-3 weeks. The results are visible from day one — every dispatch tracked, every challan digital, every delivery confirmed.
If your dairy company is still running dispatch on paper, the question is not whether to digitise. The question is how much revenue leakage you are willing to accept while you wait.
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