Distribution & SFA Glossary

Distribution Management System

Software that manages the complete distribution workflow — orders, dispatch, delivery, billing, and payments — across a network of distributors and retailers.

Sales Force Automation

Software that automates field sales operations including GPS tracking, attendance, beat plans, retailer visits, and activity reporting.

A pre-defined route and schedule for field sales staff to visit assigned retailers in a specific order. Digital beat plans ensure compliance and route optimization.

Gross Merchandise Value

The total value of goods processed through a distribution platform, measured in rupees. SalesPort processes ₹8,572 Crore GMV.

Stock Keeping Unit

A unique identifier for each product variant (size, weight, packaging). FMCG companies may manage thousands of SKUs across their distribution network.

Milk Collection Centre

A district or regional-level centre where milk from multiple village-level centres is aggregated, tested, and dispatched to the dairy plant.

Village Level Centre

A village-level milk collection point where farmers deliver milk daily. SalesPort manages 1,797 VLCs across its dairy procurement network.

Fat and Solids-Not-Fat

Quality parameters used to grade milk. Fat percentage and SNF percentage determine the price paid to farmers. SalesPort integrates with testing machines for automated recording.

A delivery document issued when goods are dispatched. SalesPort has digitised 4.75 Lakh challans, replacing paper-based tracking.

An authorisation document for goods leaving a warehouse or plant. SalesPort manages 1.91 Lakh digital gate passes.

A virtual geographic boundary used to verify that field staff are at their assigned location before marking attendance or completing tasks.

A promotional offer applied to orders — buy X get Y free, volume discounts, combo offers. SalesPort auto-applies 17.43 Lakh schemes to prevent manual errors.

Micro, Small and Medium Enterprises

A government classification for Indian businesses based on investment and turnover. Sort String Solutions is MSME registered.

Business to Business

Distribution from manufacturer to distributor to retailer. SalesPort's core B2B module manages 29 company deployments.

Direct to Consumer

Selling directly to end consumers via apps and subscriptions, bypassing traditional distribution. SalesPort manages 38,513 D2C customers.

Human Resource Management System

Employee management software covering attendance, leave, payroll, and expense claims. SalesPort HRMS is deployed for NDDB Dairy Services.

Enterprise Resource Planning

A comprehensive business management system. SalesPort integrates with Tally ERP and SAP B1/HANA for seamless accounting.

Annual Maintenance Contract

An ongoing service agreement for software maintenance, updates, and support after initial deployment.