About Praveen
Praveen Rai is the founder and CEO of Sort String Solutions LLP, the company behind SalesPort. He has led the rollout of distribution technology across 45 dairy, FMCG, and agri companies in India and Nepal — powering ₹8,572 Crore of annual GMV. His work focuses on bringing operational rigour to rural distribution at scale, with a particular focus on milk procurement, beat-plan compliance, and the economics of per-user vs fixed-AMC pricing for Indian B2B distribution.
Articles by Praveen
Why 70% of Dairy Companies Still Use Paper for Dispatch Tracking
India's dairy distribution network moves lakhs of litres every day. Yet most dairy companies still track dispatch through paper registers and phone calls.
From Paper Registers to 83,785 Farmers: How Milk Procurement Went Digital
SalesPort Milk Procurement manages 83,785 farmers across India and Nepal. No other platform in India offers a milk procurement module at this scale — here is how it works, what it captures, and why it matters.
What is a Distribution Management System (DMS)? A Complete Guide for Indian Businesses
A Distribution Management System (DMS) digitises the entire flow from manufacturer to retailer. Here is everything Indian dairy and FMCG companies need to know before choosing one.
5 Biggest Challenges in Indian Dairy Distribution (And How Technology Solves Them)
Indian dairy distribution faces unique challenges from perishable logistics to rural last-mile delivery. Here are the five biggest problems and how technology addresses each one.
FMCG Distribution in India: Why 5,600 SKUs Need More Than Spreadsheets
Managing thousands of SKUs across hundreds of distributors and lakhs of retail outlets requires purpose-built distribution technology — not Excel sheets and WhatsApp groups.
How to Digitise FMCG Distribution in India: A Step-by-Step Guide
Digitising FMCG distribution in India is not a technology project — it is an operational transformation. Here is the step-by-step playbook we use when onboarding FMCG clients at SalesPort.
SFA Software for Dairy — The 2026 Buyer's Guide
Dairy distribution is not generic FMCG. SFA software built for FMCG distributors misses the perishables, cold chain, and procurement realities of dairy operations. Here is what dairy SFA actually needs.
DMS Software Pricing in India 2026 — What 45 Deployments Taught Us
How much does DMS software cost in India? Real pricing ranges, the two pricing models in market, and the cost drivers buyers consistently underestimate. Lessons from 45 SortString deployments.