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Pharma · Industry vertical

Pharma Distribution & SFA Software for Indian Pharmaceutical Companies

Distributor management and field-force automation for Indian pharma — modelling the CFA → stockist → pharmacy chain, batch + expiry tracking, schedule-H compliance, and MR (medical representative) field operations.

Pharma vertical — early deployments
OpenPharma vertical — early deployments
CFA → stockist → pharmacy
Multi-tierCFA → stockist → pharmacy
Compliance-aligned
DPDPCompliance-aligned
Book a pharma walkthroughSee the platform
₹8,572 Cr
Distribution GMV processed
45
Enterprise clients
83,785
Farmer accounts powered
2.3 Lakh+
App users in the field

Market context

Why the pharma business is operationally different.

Indian pharma is a ~$50 billion industry projected to cross $130 billion by 2030 (source: IBEF Pharma Sector Report), and one of the most distribution-intensive sectors in the country. The pharma supply chain runs almost exclusively on a stockist model — pharma manufacturer to CFA (state-level Carrying & Forwarding agent) to stockist (district level) to pharmacy.

A typical Indian pharma brand operates through 25-30 CFAs and 1,500-3,000 stockists nationally, with medical representatives (MRs) calling on lakhs of doctors and pharmacies to drive prescriptions and primary sales. The operational complexity is structural: batch and expiry tracking from CFA to pharmacy, Schedule-H regulatory compliance for prescription drugs, cold-chain requirements for biologics and vaccines, doctor-call planning for MRs, sample distribution and accountability, and bonus stock allocation tied to scheme tiers.

Most pharma companies still run this stack on a fragmented mix of legacy ERP, Excel, and paper — a structural reason FieldAssist has built a strong pharma SFA practice and proven that the adjacency to FMCG-style distribution software works. SalesPort brings the same operational depth that powers 45 dairy, FMCG, and agri deployments into pharma — with CFA-stockist hierarchies, batch-expiry tracking, MR field force modules, and the same fixed-AMC pricing model that makes the platform accessible to small and mid-sized Indian pharma companies, not just the top 20.

What generic platforms miss

Why Pharma Distribution Needs Specialised Software

The five operational realities a generic ERP cannot model — and what we built to model them properly.

  1. Pharma uses a CFA-stockist model unlike FMCG's distributor model. The brand → CFA (state) → stockist (district) → pharmacy chain has different consignment, pricing, and reporting mechanics than the FMCG distributor chain. Software needs to model both tiers natively.

  2. Batch and expiry tracking is regulatory, not optional. Every pharma SKU sold downstream must carry batch numbers and expiry dates from manufacture to pharmacy. Returns are heavy (expired stock is a real cost line) and need a structured workflow up the chain.

  3. Schedule-H and Schedule-X compliance shapes order capture. Prescription-only drugs need prescription-validated dispensing; controlled substances need licensed-buyer verification. Generic FMCG DMS platforms don't model this.

  4. MRs (medical representatives) are not FMCG salespeople. They call on doctors, not retailers, to drive prescriptions. Their workflow is doctor-call planning, sample distribution accountability, RCPA (Retail Chemist Prescription Audit) capture, and POB (Prescription Order Booking) — different from beat plans.

  5. Cold-chain compliance for vaccines, biologics, and insulins requires temperature-logged transit and storage. Pharma SFA platforms increasingly need to integrate IoT temperature loggers across the CFA-stockist chain.

Pharma capabilities

SalesPort's Pharma-Specific Capabilities

Capabilities engineered for the pharma business — not generic modules with a pharma sticker.

  • CFA-Stockist Hierarchy

    Multi-tier configuration for brand → CFA → stockist → pharmacy. Consignment vs sold-inventory distinction at the CFA tier, district-level stockist territories, and tier-specific scheme passing.

  • Batch + Expiry Tracking

    Every dispatch carries batch number and expiry date through the chain. Stockist-level expiry dashboards flag near-expiry stock early. Structured returns workflow for expired SKUs back up to the CFA.

  • MR Field Force Module

    Doctor-call planning, RCPA capture at pharmacies, POB (Prescription Order Booking), sample distribution and accountability. GPS-verified doctor visits with photo proof. Daily, weekly, and monthly call planners.

  • Pharmacy Order Management

    Stockist-to-pharmacy order capture via mobile app, with prescription validation for Schedule-H SKUs, bonus stock allocation, scheme application, and stockist-level credit management.

  • Schedule-H Compliance

    Prescription-validated dispensing workflow, license verification for Schedule-X items, and audit trail across every regulated SKU sale. Required for any pharma operation handling prescription drugs.

  • Cold-Chain Compliance

    Optional IoT temperature logger integration for vaccines, biologics, and insulins. Temperature-logged transit between CFA-stockist-pharmacy. Excursion alerts and audit reports.

  • Bonus Stock & Scheme Engine

    Pharma-specific scheme structures — bonus stock allocations, target-bonus retrospective payouts, MR incentive schemes tied to RCPA data. Same automated scheme engine used across FMCG and dairy deployments.

  • Tally & SAP B1 Integration

    Two-way sync with Tally ERP and SAP B1 for invoicing, payments, and stock. GST-compliant e-invoicing across the CFA-stockist chain, including IRN generation and e-way bills.

By the numbers

Pharma on SalesPort, in production.

Open
Pharma vertical — early deployments
Multi-tier
CFA → stockist → pharmacy
DPDP
Compliance-aligned

Named deployments

Pharma companies running on SalesPort.

A snapshot of named pharma deployments — the brands, the numbers, the work.

  • FMCG cross-vertical reference

    Live
    45 clients
    production deployments

    The same multi-tier distribution engine running across 45 dairy, FMCG, and agri deployments — including NDDB Dairy Services and Government of India Delhi Milk Scheme — configures for pharma's CFA-stockist chain.

  • Procurement reference

    Live
    83,785
    farmer accounts (rural network depth)

    SalesPort's depth in rural rep-driven operations (dairy procurement, agri cattle feed) translates to pharma's rural MR reach — same offline-first mobile architecture, same hardware-aware design.

  • Compliance reference

    Live
    DPDP-aligned
    per-client data isolation

    Per-client dedicated databases (no multi-tenant data mixing) clear pharma procurement security questionnaires on day one. AWS Mumbai hosting, encrypted backups, DPDP-aligned architecture.

System integrations

Plug into the systems your pharma business already runs.

  • Tally ERP
  • SAP B1
  • SAP HANA
  • GST IRP
  • IoT Cold-Chain Loggers (optional)
  • Razorpay

Frequently asked questions

Pharma FAQ.

Questions pharma leaders ask us most.

Does SalesPort support the CFA-stockist model used in Indian pharma?

Yes — SalesPort models the brand → CFA → stockist → pharmacy chain natively. The CFA tier supports consignment inventory (where the brand retains title to the stock) and the stockist tier supports sold-inventory mode (where the stockist takes title). Tier-specific pricing, scheme passing, and reporting are configurable per brand. Multi-tier modelling is the same engine that powers our FMCG and dairy deployments — battle-tested across 45 production clients.

How does SalesPort handle batch and expiry tracking for pharma?

Every dispatch carries the batch number and expiry date through the chain — CFA to stockist to pharmacy. Stockist-level dashboards surface near-expiry stock (90/60/30 days out), structured returns workflows handle expired stock back up the chain, and the audit trail covers every batch movement. Critical for regulatory compliance and for managing pharma-specific returns economics.

Does SalesPort have a medical representative (MR) module?

Yes. The MR module covers doctor-call planning, GPS-verified doctor visits with photo proof, RCPA (Retail Chemist Prescription Audit) capture at pharmacies, POB (Prescription Order Booking) workflows, sample distribution and accountability, and MR incentive schemes tied to RCPA data. Built on the same offline-first mobile architecture that powers our FMCG and dairy field force apps.

Can SalesPort handle Schedule-H and Schedule-X compliance?

Yes. Prescription-validated dispensing for Schedule-H SKUs, license verification for Schedule-X controlled substances, and full audit trails across regulated sales. Configurable per SKU and per buyer license type. Required for any pharma operation handling prescription drugs — and a standard gap in generic FMCG DMS platforms.

Does SalesPort integrate with cold-chain temperature loggers for vaccines and biologics?

Optional — SalesPort integrates with IoT temperature loggers for cold-chain compliance across the CFA-stockist-pharmacy chain. Temperature excursions trigger alerts; logs are stored for regulatory audit. Useful for any pharma category requiring 2-8°C transit (vaccines, biologics, insulins). Hardware integration is a configurable add-on at deployment.

How is SalesPort priced for pharma versus alternatives like FieldAssist?

FieldAssist (and most other pharma SFA platforms) charge per-MR per month — typically ₹700-₹1,470 per MR. For 100 MRs that compounds to ₹8.4-17.6 Lakh per year, recurring. SalesPort charges fixed monthly AMC (₹15K/₹35K/Custom) plus a one-time deployment fee from ₹1.5 Lakh. At 50+ MRs, fixed-AMC is structurally 40-60% cheaper over three years.

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