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DROAMS
Multi-location dealer management · Sort String Solutions

Sales, inventory, debtors and CRM — across every showroom on one screen.

DROAMS (Dealership Resource Optimization & Asset Management System) is a unified dealership management platform for multi-district dealers across automotive, appliances, electronics, FMCG and agri-input. Real-time enquiry tracking, delivery monitoring, geo-based field activity insights and customer engagement workflows.

  • 3 to 30 showrooms supported
  • Live multi-location inventory
  • Automated debtor follow-ups
  • GPS field tracking

The numbers

DROAMS, in plain numbers.

DROAMS (Dealership Resource Optimization & Asset Management System) is a unified dealership management platform for multi-district dealers across automotive, appliances, electronics, FMCG and agri-input. Real-time enquiry tracking, delivery monitoring, geo-based field activity insights and customer engagement workflows.

Showrooms — the operating sweet spot for DROAMS deployments
3 to 30Showrooms — the operating sweet spot for DROAMS deployments
Which showroom has which stock right now, with transfer workflow
Real-timeWhich showroom has which stock right now, with transfer workflow
Debtor follow-up — typical ROI window is 9 to 15 months on debtor alone
AutoDebtor follow-up — typical ROI window is 9 to 15 months on debtor alone
Field activity tracking — test drives, demos, service technician visits
GPSField activity tracking — test drives, demos, service technician visits
Distributor + sub-dealer + direct retailer pricing in one engine
Multi-tierDistributor + sub-dealer + direct retailer pricing in one engine
Dealer principal sees every location in one dashboard
One LoginDealer principal sees every location in one dashboard

How DROAMS looks

Dashboard for the dealer principal. Mobile for the field.

Dealer principals see consolidated sales, stock, debtors and after-sales across every location. Field staff capture enquiries, test drives, deliveries and service visits on the mobile app.

DROAMS Manage Enquiry dashboard — enquiry table, Activity bar chart, Inquiry distribution donuts and Open/Close status

Manage Enquiry

The DROAMS web cockpit.

What DROAMS replaces

One ERP, Excel, WhatsApp, paper — consolidated.

Most multi-location dealerships run on one ERP for accounting, Excel for debtors, WhatsApp groups for daily ops and paper service books. DROAMS replaces all of that with one screen that the dealer principal can actually use.

  • One stock master — every showroom, every variant, real time
  • One debtor ledger — automated follow-ups, ageing buckets
  • One CRM — every enquiry, test drive, delivery and service visit

Tools that DROAMS replaces

  • Showroom-only ERP

    Replaced

  • Excel Debtor Sheets

    Replaced

  • WhatsApp Group Ops

    Replaced

  • Paper Service Books

    Replaced

  • Manual Stock Transfers

    Replaced

  • Disconnected CRM

    Replaced

What is inside DROAMS

Ten modules. One dealer record.

From enquiry to delivery to service to scheme settlement — every workflow a multi-location dealer needs, on one platform.

  • Sales Pipeline

    Enquiry → quote → booking → delivery → registration. Every stage tracked, every salesperson accountable, every conversion measured.

  • Multi-Location Inventory

    Which showroom has which stock right now, by variant and serial number. Stock transfers between showrooms with approval workflow.

  • Debtor Management

    Automated follow-up workflows, ageing buckets, escalation rules — typical ROI is 9 to 15 months on debtor improvement alone.

  • Dealership CRM

    Customer profiles, vehicle/asset linkage, WhatsApp engagement, service history. Built for B2C dealership, not B2B SaaS pipelines.

  • After-Sales & Service

    Service appointments, history, parts consumption, warranty tracking. Technician geo-tracking for off-site service calls.

  • Scheme Entitlements

    Manufacturer schemes, exchange offers, finance tie-ups — applied automatically at booking, reconciled at month-end.

  • Asset Lifecycle

    Demo vehicles, test cars, service tools, dealer-owned units — registered, allocated, maintained and audited via the Asset Management pillar.

  • Geo-Tracking

    Field activity tracking for test drives, off-site demos and service technician visits — every visit GPS-verified and time-stamped.

  • Consolidated MIS

    Dealer principal dashboards consolidating every location — sales, stock, debtors, service, scheme settlement, profitability.

  • Multi-Location Consolidation

    Independent showroom P&Ls roll up to a dealership-wide view, with inter-location transfers reconciled automatically.

Why teams pick DROAMS

The category options are these three. DROAMS wins on the stack.

Three patterns repeat across every multi-location dealer that switches to DROAMS — from auto to appliances to agri-input.

  • 01

    vs Generic dealer ERPs

    Single-location designed, retrofitted for multi. DROAMS is built multi-location first — one principal, many showrooms, one screen.

  • 02

    vs Excel + Tally combo

    Doesn't survive 5+ showrooms. DROAMS formalises every workflow — stock transfers, debtor escalation, scheme settlement — with audit trail.

  • 03

    vs Industry-specific apps (auto-only / appliance-only)

    Lock you in to one vertical. DROAMS works across automotive, appliances, electronics, FMCG and agri-input dealers — same engine, different config.

Integrations

Works with manufacturer portals, banks and payment gateways.

Manufacturer scheme portals. Bank loan tie-up systems. UPI and card payment gateways. Tally for accounting. WhatsApp for customer engagement. DROAMS fits in.

  • Tally Prime (XML)
  • Bank loan tie-up portals
  • Razorpay / PayU / Pine Labs
  • WhatsApp Business API
  • SMS gateways (MSG91)
  • Manufacturer scheme portals
  • Vahan / RTO systems (where applicable)
  • AccountBook / SalesPort stack

How DROAMS is priced

Per-showroom AMC, not per-user.

A one-time deployment fee. A fixed monthly AMC scoped to the number of showrooms — not the number of salespeople. Hiring 20 more sales executives next quarter does not change your bill.

  • Indicative deployment: ₹3–15 Lakh, depending on number of showrooms and modules.
  • Indicative annual AMC: ₹1.5–6 Lakh, fixed by showroom count, not user count.
  • Live in 6 to 12 weeks for a 3–10 showroom network — with a named delivery owner.
  • Typical ROI window: 9 to 15 months from debtor management improvement alone.

Common questions

Questions buyers actually ask.

The answers below are the same ones we give on the call.

What is DROAMS and who is it for?

DROAMS (Dealership Resource Optimization & Asset Management System) is Sort String Solutions' unified dealership management platform for multi-district dealers — typically with 3 to 30 showrooms — across automotive, appliances, electronics, FMCG and agri-input. The operational sweet spot is multi-location dealers with 20+ total FTE.

How is DROAMS different from a generic dealer ERP?

Three structural differences. (1) Real-time multi-location stock visibility instead of nightly batch sync. (2) Native CRM + after-sales — not bolted on as separate modules. (3) GPS-verified field tracking for test drives, demos and service visits, which generic dealer ERPs simply don't have.

Which industries does DROAMS cover?

Automotive (passenger car, commercial vehicle, two-wheeler), appliances and electronics multi-brand retailers, agri-input dealers (seeds, fertilizers, equipment), branded FMCG super-dealers, and industrial equipment dealers — typically with 3 or more locations across one or more districts.

How long does DROAMS take to go live?

A 3–10 showroom dealership goes live in 6 to 12 weeks. Larger 20–30 showroom networks take 12 to 20 weeks. Every project ships with a named delivery owner, a published timeline, a UAT environment and weekly status reviews.

How is DROAMS priced?

A one-time deployment fee in the ₹3–15 Lakh range depending on number of locations and modules deployed. A fixed annual AMC in the ₹1.5–6 Lakh range. Pricing is scoped to showroom count, not user count — hiring 20 more salespeople next quarter does not change your bill.
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Multi-showroom · Debtor automation · GPS field · One screen

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