Built and supported by real people — in Lucknow and Varanasi.
No outsourced helpdesk. No tier-1 / tier-2 escalation maze. The same team that engineers SortString platforms answers your support call — and they do it from our own offices, not a call centre.
- 12
- Production platforms shipped
- 45
- Enterprise clients supported
- < 1 hr
- Sales reply, business hours
- 2
- Engineering offices (LKO + VNS)
Leadership
The two people who started it — and still sign off on it.
Sort String is founder-run. Product and engineering decisions are made by the people whose names are below, not a committee three layers removed from the code.
- PR
Praveen Rai
Founder & CEO
Praveen founded Sort String Solutions LLP in 2020 after watching North-Indian dairy cooperatives run tens of thousands of farmers and hundreds of routes on paper registers and spreadsheets. He set out to build software that modelled the real economics of procurement and distribution — not a generic platform bent to fit.
Today he leads product, growth, and client strategy across the twelve-platform portfolio, and is the human a sales enquiry reaches inside the hour. He owns the relationships with the 45 enterprise clients running SortString across India and Nepal.
Projects led
- Founded the studio in 2020; scaled it to 12 production platforms
- Owns product + client strategy for ₹8,572 Cr of GMV under management
- Leads the India + Nepal cross-border expansion (Sujal, Laxmi Group)
- AM
Abhishek Mishra
Co-founder & CTO
Abhishek leads engineering and delivery. He architected SalesPort 2.0 and DMS 2.0 — the flagship distribution stack — and built IMROS, the institute ERP that runs 1,610 student seats at BITE.
His remit is the architecture enterprise buyers review before they sign: per-client database isolation, AWS Mumbai data residency, and the offline-first sync that keeps field-force data trustworthy from the retailer counter to the dashboard.
Projects led
- Architected SalesPort 2.0 and DMS 2.0
- Built IMROS (powers BITE's 1,610 student seats)
- Owns the per-client DB isolation + India-residency architecture
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The teams
Three teams stand behind every deployment.
We keep individual cards to leadership and introduce the rest as the teams you'll actually work with — the engineers who build it, the success team who deploys it, and the field crew who make it stick.
Engineering
Our engineers build every product ground-up in Lucknow and Varanasi on a Django + MySQL + Flutter stack — no white-label, no reseller margins. They own the code that processes 12 Lakh transactions a day, and they are the team that answers your support escalation. You talk to the people who wrote it.
Customer success
Implementation, onboarding, and ongoing support sit with a dedicated success team — not an outsourced tier-1/tier-2 maze. Sales enquiries reach a human in under 60 minutes during business hours, and the same team that deploys your platform stays with you through steady state.
Field deployment
Distribution software lives or dies on field adoption. Our deployment team trains beat reps, distributors, and collection-centre staff on the ground — across dairy plants, FMCG warehouses, and cooperative societies in India and Nepal — so the rollout sticks instead of stalling at install.
Headquarters · Lucknow
1/91, Viram Khand, Gomti Nagar, Lucknow 226010, Uttar Pradesh
Engineering · Varanasi
N 1/64-23, Nagwa, Lanka, Varanasi 221005, Uttar Pradesh
Want to talk to the team — or join it?
Book a 30-minute walkthrough with the people who build SalesPort, or see the roles we're hiring for in Lucknow and Varanasi.