What we've learned
moving 12 Lakh transactions a day.
Buyer guides, technical deep-dives, and field reports from 45+ deployments across Indian FMCG and dairy distribution. No vendor fluff — only what actually shipped, with the numbers to back it up.
May 25, 2026
Milk Procurement Software — Buyer's Guide for Cooperative & Private Dairies (2026)
What to actually evaluate when picking milk procurement software for a 5,000-farmer dairy: VLC architecture, fat/SNF testing integration, payment cycles, and the rural-connectivity reality.
Read article
May 21, 2026
The Indian Dairy Distribution Playbook 2026 — What 25 Dairy Operators Taught Us
Five years, 25 dairy deployments, 83,785 farmers digitised, ₹803 Crore of procurement processed. The patterns that separate a dairy operator who scales from one who stalls.
Read article
May 19, 2026
Route Optimisation in FMCG Distribution — Why 21.64 Crore GPS Points Matter
How SalesPort's route optimisation module works under the hood — vehicle-routing-problem solvers trained on 21.64 Crore real GPS data points, cutting field force fuel and time by 18-25%.
Read article
May 19, 2026
AI Demand Forecasting for FMCG in India — The Pawanshree Story
Why we built productised AI demand forecasting for FMCG distribution, the conversation with Pawanshree Dairy that started it, and what 5 years of operational data actually enables.
Read article
May 8, 2026
FieldAssist vs Bizom vs BeatRoute vs SalesPort — 2026 Buyer's Matrix
A factual side-by-side comparison of the four DMS / SFA platforms Indian buyers shortlist most often in 2026 — features, pricing, industries, and the deciding factors that actually matter.
Read article
May 7, 2026
How Automatic Scheme Management Prevents Revenue Leakage in FMCG Distribution
Manual scheme management costs FMCG companies crores in revenue leakage every year. Here is how automatic scheme engines solve the problem.
Read article
May 5, 2026
BeatRoute Pricing 2026 — What FMCG Buyers Actually Pay
BeatRoute publishes per-user SaaS pricing — ₹700 to ₹1,470 per user per month. Here's what that actually compounds to at 50, 100, and 200 users, plus the hidden costs buyers miss.
Read articleMay 4, 2026
FMCG Distribution in India: Why 5,600 SKUs Need More Than Spreadsheets
Managing thousands of SKUs across hundreds of distributors and lakhs of retail outlets requires purpose-built distribution technology — not Excel sheets and WhatsApp groups.
Read articleMay 1, 2026
SFA Software for Dairy — The 2026 Buyer's Guide
Dairy distribution is not generic FMCG. SFA software built for FMCG distributors misses the perishables, cold chain, and procurement realities of dairy operations. Here is what dairy SFA actually needs.
Read articleShowing 9 of 24
Reading is great. Seeing it run is better.
Book a 30-minute walkthrough with the SortString team. We'll show you the exact playbooks from the posts above, running live on a real dairy or FMCG dataset.
Schedule a walkthrough