What we've learned
moving 12 Lakh transactions a day.
Buyer guides, technical deep-dives, and field reports from 45+ deployments across Indian FMCG and dairy distribution. No vendor fluff — only what actually shipped, with the numbers to back it up.

May 7, 2026
How Automatic Scheme Management Prevents Revenue Leakage in FMCG Distribution
Manual scheme management costs FMCG companies crores in revenue leakage every year. Here is how automatic scheme engines solve the problem.
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May 5, 2026
BeatRoute Pricing 2026 — What FMCG Buyers Actually Pay
BeatRoute publishes per-user SaaS pricing — ₹700 to ₹1,470 per user per month. Here's what that actually compounds to at 50, 100, and 200 users, plus the hidden costs buyers miss.
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May 4, 2026
FMCG Distribution in India: Why 5,600 SKUs Need More Than Spreadsheets
Managing thousands of SKUs across hundreds of distributors and lakhs of retail outlets requires purpose-built distribution technology — not Excel sheets and WhatsApp groups.
Read articleMay 1, 2026
SFA Software for Dairy — The 2026 Buyer's Guide
Dairy distribution is not generic FMCG. SFA software built for FMCG distributors misses the perishables, cold chain, and procurement realities of dairy operations. Here is what dairy SFA actually needs.
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April 30, 2026
5 Distribution KPIs Every Dairy Operations Head Should Track
If you run dairy distribution operations, these are the 5 numbers you should check every morning. Most companies only track the first one. The other four are where the real insights hide.
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April 30, 2026
5 Biggest Challenges in Indian Dairy Distribution (And How Technology Solves Them)
Indian dairy distribution faces unique challenges from perishable logistics to rural last-mile delivery. Here are the five biggest problems and how technology addresses each one.
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April 28, 2026
How to Digitise FMCG Distribution in India: A Step-by-Step Guide
Digitising FMCG distribution in India is not a technology project — it is an operational transformation. Here is the step-by-step playbook we use when onboarding FMCG clients at SalesPort.
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April 27, 2026
GST E-Invoicing for Distributors — The 14-Point Readiness Checklist
GST e-invoicing thresholds keep dropping. Most Indian distributors are now in scope. Here is the 14-point readiness checklist that distribution operations should run through before the next compliance deadline.
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April 24, 2026
DMS Software Pricing in India 2026 — What 45 Deployments Taught Us
How much does DMS software cost in India? Real pricing ranges, the two pricing models in market, and the cost drivers buyers consistently underestimate. Lessons from 45 SortString deployments.
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Reading is great. Seeing it run is better.
Book a 30-minute walkthrough with the SortString team. We'll show you the exact playbooks from the posts above, running live on a real dairy or FMCG dataset.
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