Free guides & tools
Playbooks for fixing distribution — free.
Buyer's guides, checklists and tools built on what we see across ₹8,572 Crore of distribution GMV. No fluff, no gated 3-page PDFs pretending to be guides.
Available guides
FMCG Distribution Buyer's Guide 2026
A practical 32-page buyer's guide for FMCG leaders evaluating DMS, SFA and RTM software — the frameworks, the pricing maths, and the deal-breakers, in one place.
Get it free Interactive + ExcelBizom vs FieldAssist vs SalesPort — 3-Year TCO Calculator
Per-user SaaS gets more expensive every time you hire. This calculator shows the real three-year gap between SalesPort's flat AMC and the per-user incumbents — and you can take the Excel version into your own board review.
Get it free PDF · 12 pages · 45-point checklistDairy Cooperative Digital Transformation Checklist
A 45-point checklist across procurement, distribution, D2C, governance and member services — so your transformation has a sequence, not just an ambition.
Get it free PDF · 24 pagesMilk Procurement Digitization Whitepaper
A 24-page whitepaper for dairy procurement leaders: the value chain, AMCU patterns, rate-chart design, automated farmer payments, and NDDB reporting — with case stories from 79,512- and 4,273-farmer deployments.
Get it free PDF · 8 pages · 30-point self-auditSecondary Sales Visibility Audit Checklist
A free 8-page self-audit for FMCG sales leaders — 30 yes/no questions across visibility, accuracy, latency, scheme tracking, and retailer-level data, with a scoring rubric to benchmark where you stand.
Get it free PDF · 16 pagesFMCG Founder's Distribution-Crisis Playbook
A 16-page founder's playbook: the five distribution crises every growing FMCG brand hits at ₹10, ₹25, and ₹50 Cr — and the staged 90-day fixes for each, plus the minimal viable software stack at each revenue stage.
Get it free PDF · 20 pagesD2C Dairy Subscription Tech Stack Blueprint
A 20-page blueprint mapping the full D2C dairy stack — customer app, delivery, billing, subscription, catalogue, payments, and procurement integration — plus a build-vs-buy decision and churn-reduction levers.
Get it free PDF · 6 pages · 20-point auditScheme Leakage Audit Checklist
A free 6-page, 20-point audit for FMCG VPs and CFOs — covering scheme design, distributor self-reporting, retailer verification, claim approval, payout reconciliation, and audit trail.
Get it free PDF · 14 pages with diagramsCIO Architecture Cheat-Sheet
A 14-page technical brief written for the people who approve software — architecture diagrams, the per-client DB isolation pattern, SAP B1 and Tally integration, security posture, hosting, SLAs, and deployment options.
Get it free PDF · 16 pages with templatesDistributor Onboarding 90-Day Playbook
A 16-page, week-by-week onboarding playbook — KYC → contract → app install → training → first order → reconciliation → steady state — with templates you can use directly.
Get it free PDF · 14 pagesGST E-Invoicing Compliance Guide for Distributors
A 14-page compliance guide: 2026 thresholds and triggers, the Tally workflow, IRN/QR generation, exception cases, common errors, and a software requirements checklist.
Get it free PDF · 18 pagesAnand Pattern Modernisation Whitepaper
An 18-page whitepaper for dairy leaders and NDDB-affiliated cooperatives: what the Anand pattern looks like in 2026, what changes and what doesn't, governance digitisation, member experience, and AMCS/NDDB compliance.
Get it free PDF · 20 pagesHow a Dairy Brand Digitised Multi-State Distribution — Long-Form Case Study
A 20-page long-form case study of a multi-state dairy brand's end-to-end distribution digitisation: the pre-digitisation state, the multi-module rollout plan, what went wrong, what worked, the results, and a replicable framework.
Get it freeLooking for ready-to-use spreadsheets and checklists? See the free templates, or try the interactive calculators.
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