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DairyMulti-state operations
How a Multi-State Dairy Brand Digitised End-to-End Distribution with SalesPort
11/14
Modules Active
Multi-State
Operations
3.26 Lakh
Daily Transactions
165
SKUs Managed
The Challenge
This dairy brand operates distribution across multiple Indian states. Managing thousands of distributors, retailers, and field staff across geographies required a platform that could handle high-volume daily operations with real-time visibility. Orders were placed via phone calls, dispatch was tracked on paper, and there was no centralised view of field operations.
The SalesPort Solution
SalesPort was deployed with Distribution Management, Salesforce Automation, GPS Tracking, Order Management, Scheme Management, Billing, Dispatch, and Beat Planning. Field teams now use mobile apps for daily order collection, attendance, and retailer visits. Head office monitors everything through a real-time dashboard.
Results
- 11 of 14 SalesPort features actively used from day one
- 3.26 Lakh transactions processed daily across all states
- Complete order-to-dispatch-to-payment workflow digitised
- Multi-state field force tracked via GPS with crores of daily records
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