How a Dairy Cooperative Digitised Milk Procurement Across Thousands of Villages
The Challenge
This dairy cooperative manages one of North India's largest milk procurement networks. Thousands of farmers deliver milk daily to village-level collection centres. Previously, collection data, fat/SNF testing, and farmer payments were tracked on paper registers — causing payment disputes, data loss, and zero visibility into collection efficiency.
The SalesPort Solution
SalesPort Milk Procurement was deployed across 18 MCCs (Milk Collection Centres) and 1,797 VLCs (Village Level Centres) covering 140 collection routes. Every milk collection is digitally recorded with fat and SNF quality testing. Farmer payments are auto-calculated based on quality and quantity.
Results
- Tens of thousands of farmers registered and digitised
- Crores of rupees in milk procurement tracked end-to-end
- 3.27 Crore individual milk collection records captured
- Crores of litres measured with digital quality testing
- Payment disputes eliminated through transparent, quality-based pricing
- Full route-wise collection analytics available in real-time
This is India's largest digitised dairy procurement deployment on a single private platform. No other distribution platform in India offers a milk procurement module.
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