FMCG / SpicesNational operations

How a National Spice Brand Manages Multi-SKU Distribution Across India

5,600+

SKUs

National

Coverage

Multi-Variant

Weight & Pack Tracking

Territory-wise

Pricing

The Challenge

This spice and FMCG brand operates a nationwide distribution network with thousands of SKU variants across different weights and packaging. Managing territory-wise pricing, retailer credit, and field force operations across such a large product catalog required a platform built for FMCG complexity.

The SalesPort Solution

SalesPort was deployed with complete Distribution Management, Salesforce Automation, Order Management with scheme engine, Billing with Tally integration, and GPS-based field force tracking. The platform manages multi-variant SKU catalogs with territory-wise pricing and automated scheme compliance.

Results

5,600+ SKU variants managed across the nationwide network
Territory-wise pricing configured and enforced automatically
Retailer credit management fully digitised with limit controls
Scheme compliance tracked and verified — preventing revenue leakage
Complete field force visibility across all territories

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