Live Sales Analytics Dashboard — Real-time FMCG & Dairy Distribution Visibility

Eight dashboard surfaces — built for FMCG & dairy distribution

Pre-configured dashboards that match how Indian distribution operations actually run. Not a blank Power BI canvas you have to design from scratch.

Live primary sales

Today's primary sales (brand → distributor) by region, by SKU, by distributor. Refreshes in real time as orders flow through SalesPort. Drill-down to individual orders.

Live secondary sales

Distributor → retailer sales captured via the SFA mobile app. Filterable by beat, by salesperson, by retailer cluster. The number that closes the primary-secondary gap.

Beat compliance heatmap

Today's, this week's, this month's beat-plan compliance per salesperson and per territory. Missed visits surface in real time, not in a monthly review.

Scheme cost dashboard

Live scheme spend across all active schemes. ROI per scheme (incremental volume vs counter-factual). The 15-25% of FMCG revenue line, visible by the hour.

Distributor outstanding + aging

Outstanding amount by distributor with aging buckets (0-30, 31-60, 61-90, 90+ days). Top 10 overdue accounts surfaced. Drill-down to specific unpaid invoices.

Field force productivity

Calls per day per salesperson, productive call ratio, lines per call, GPS verification rate. Identifies under-performers in days, not in quarterly reviews.

Demand forecast overlay

AI-generated SKU-level demand forecast for the next 30/60/90 days overlaid on actuals. Variance dashboard surfaces SKUs trending under or over forecast.

Procurement live (dairy)

For dairy clients: real-time milk procurement by MCC and VLC, fat/SNF averages, farmer payment due, route-level collection efficiency.

Built from the Pawanshree mobile dashboard

The Live Sales Analytics Dashboard started as a custom build for Pawanshree Dairy's MD — a mobile view that surfaced the day's milk procurement, dispatch, secondary sales, and farmer-payment-due numbers in one screen. He opened it dozens of times a day; it became the most-used piece of software in the company.

The productised version generalises that pattern for any FMCG or dairy distribution client. Same mobile-first design philosophy. Same focus on the metrics that actually drive daily decisions. Same drill-down depth when the headline number raises a question.

For deeper coverage of the AI demand-forecasting overlay that ships with the dashboard, see the AI module suite page.

Three persona-based views

CEO / MD view (mobile-first): Today's primary and secondary sales, scheme cost trend, distributor outstanding top-10, forecast variance. The "what do I need to know in 30 seconds" view.
Operations head view: Beat-plan compliance heatmap, field-force productivity ranked, secondary sales by territory, scheme-claim audit log. The "what's going wrong in the field this week" view.
Regional manager view: All of the above, filtered to the manager's territory, with drill-down to individual salespeople and retailers. The "where do I spend my Tuesday" view.

Role-based access means the same data feeds all three, but each persona sees their relevant subset. Per-client configuration is part of the deployment.

Pricing & deployment

The Live Sales Analytics Dashboard is an add-on for existing SalesPort clients at +₹10,000/month on top of the core AMC. Deployment is configuration- driven and typically lights up within 1-2 weeks of the core platform being live.

For full SalesPort platform pricing including the base DMS + SFA + analytics combination, see the pricing page.

Frequently asked questions

How real-time is 'real time' on the analytics dashboard?

Order, dispatch, and payment events flow into the dashboard within 60-120 seconds of being captured on the field app or the head-office system. GPS data refreshes every 30 seconds while the SFA app is active. Beat-compliance scores update on the hour. Demand forecasts re-run nightly. Per-client config can tune refresh frequency.

Who actually uses the live dashboard — only the CEO?

Three persona-based views by default. The CEO/MD view is mobile-first, focused on top-line KPIs, scheme cost, distributor outstanding, and forecast variance. The operations head view emphasises beat compliance, secondary sales, and field force productivity. The regional manager view filters everything to their region. All three personas pull from the same data, with role-based access.

Can the dashboard run on mobile?

Yes — built mobile-first. The Pawanshree MD's prototype dashboard is the mobile-only view that became the productised module. Desktop is supported as a secondary surface for operations teams running deeper analyses. The mobile view is what gets opened in airport lounges and chai breaks.

Does the dashboard integrate with our existing BI tool (Power BI, Tableau, Metabase)?

Yes — the analytics module exposes a read-only API and a configurable data warehouse export (CSV, Parquet, or direct connector). Clients who want to feed SalesPort data into Power BI / Tableau / Metabase / Looker for cross-system reporting can do so. The built-in dashboard is what most clients use day-to-day; BI integration is for teams with existing tooling investments.

How is this different from a generic BI dashboard?

Generic BI dashboards (Power BI, Tableau, Metabase, Looker Studio) are powerful but require someone to design the schema, build the queries, and maintain the dashboards as the business evolves. SalesPort's dashboard ships pre-configured for FMCG and dairy distribution — the metrics that matter, the breakdowns that make sense, the drill-downs that lead to action. Plus the data is already there because SalesPort is generating it; no separate ETL project.

See the dashboard on your own data

Mobile-first. Real-time. Pre-configured for FMCG and dairy distribution. +₹10K/month add-on for existing SalesPort clients.

Book a dashboard walkthrough See the AI Module Suite