PDF · 16 pages
Distribution is breaking and you can't scale past ₹50 Cr. Here's the playbook.
A 16-page founder's playbook: the five distribution crises every growing FMCG brand hits at ₹10, ₹25, and ₹50 Cr — and the staged 90-day fixes for each, plus the minimal viable software stack at each revenue stage.
For:Founders of ₹5–50 Cr FMCG brands.
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Why this guide exists
Growing FMCG founders hit the same wall: distribution chaos caps growth somewhere around ₹50 Cr. This playbook names the specific crises in sequence and gives a concrete fix for each, so you tackle them in the right order instead of all at once.
What's inside the 16 pages
- 1The 5 distribution crises at ₹10, ₹25, and ₹50 Cr
- 2WhatsApp orders → audit trail (the 90-day fix)
- 3Distributor onboarding → 30-day playbook
- 4Beat plans → 14-day field-rep training
- 5Cash collection → 60-day reconciliation fix
- 6Schemes → 45-day leakage audit
- 7Minimal viable software stack at each revenue stage
- 8What to buy now and what to skip