PDF · 8 pages · 30-point self-audit
Do you actually have secondary-sales visibility? Find out in 30 questions.
A free 8-page self-audit for FMCG sales leaders — 30 yes/no questions across visibility, accuracy, latency, scheme tracking, and retailer-level data, with a scoring rubric to benchmark where you stand.
For:FMCG VPs of Sales and distribution heads.
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Why this guide exists
Most brands believe they have secondary-sales visibility — until they try to drill a national total down to a single retailer and can't. This audit gives you an honest, scored picture of the gaps before you buy or change software.
What you'll audit
- 1Visibility — can you see sell-through by SKU, outlet, and distributor?
- 2Accuracy — is the data trustworthy or self-reported?
- 3Latency — how stale is the number you act on?
- 4Scheme tracking — do you measure redemption at the outlet level?
- 5Distributor stock — can you see overstock before it becomes returns?
- 6Retailer-level data — or only distributor-level totals?
- 7A scoring rubric to benchmark your visibility maturity