Skip to main content

Google Sheet

The 24 distribution KPIs to track — in one dashboard template.

A free Google Sheet with 24 FMCG-distribution KPIs across primary and secondary sales, distributor stock, beat efficiency, scheme ROI, DSO, fill rate, returns, and claim TAT — with example formulas.

For:FMCG VPs of Sales and distribution heads.

Free No spam — we only send this Built on ₹8,572 Cr of real GMV

Free — instant access

Get the FMCG Distribution KPI Dashboard Template

No spam. We'll only use your details to send this and follow up if you ask.

₹8,572 Cr
GMV the data is grounded in
45
Enterprise clients
83,785
Farmer accounts powered
2.3 Lakh+
App users in the field

Why this template helps

Most teams track a handful of KPIs and miss the ones that explain performance. This template gives you the full set, structured, so you can see the whole distribution picture in one place.

What's in the dashboard

  • 1Primary and secondary sales KPIs
  • 2Distributor stock and fill-rate metrics
  • 3Beat efficiency and coverage
  • 4Scheme ROI and claim TAT
  • 5DSO and returns
  • 6Example formulas you can wire to your data

Built for

FMCG VP of Sales

Browse all templates or see the full resources library.