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Authors

The operators and engineers writing the SalesPort buyer guides and field-level distribution playbooks.

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Praveen Rai

Founder & Managing Director, Sort String Solutions LLP

Praveen Rai is the founder and Managing Director of Sort String Solutions LLP, the company behind SalesPort. He has led the rollout of distribution technology across 45 dairy, FMCG, and agri companies in India and Nepal — powering ₹8,572 Crore of annual GMV. His work focuses on bringing operational rigour to rural distribution at scale, with a particular focus on milk procurement, beat-plan compliance, and the economics of per-user vs fixed-AMC pricing for Indian B2B distribution.

AM

Abhishek Mishra

CTO, Sort String Solutions LLP

Abhishek Mishra is the CTO of Sort String Solutions LLP. He leads engineering for the SalesPort platform — Django backend, Flutter mobile apps, and per-client MySQL deployments processing 12 Lakh daily transactions across India and Nepal. His writing focuses on the technical realities of offline-first field apps, multi-tenant data isolation for enterprise procurement, and ERP integration patterns for Indian distribution.

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Rishabh

Digital Marketing, Sort String Solutions LLP

Rishabh leads digital marketing at Sort String Solutions LLP. He writes the SalesPort buyer-guide and competitive-comparison content — pricing teardowns, vendor matrices, and category POV pieces based on conversations with dairy CIOs, FMCG COOs, and cooperative IT heads across India and Nepal.