Excel
Audit every trade scheme against the sell-through it actually drove.
A free Excel worksheet to map each scheme's cost against verified redemption and sell-through — so you can see which schemes earn their spend and where margin leaks.
For:FMCG VPs of Sales and CFOs.
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Why this template helps
Trade-scheme spend is large and rarely measured against real sell-through. This worksheet structures the audit so you fund the schemes that work and cut the ones that just stock the channel.
What's in the worksheet
- 1Per-scheme cost vs sell-through mapping
- 2Redemption verification structure
- 3Scheme ROI calculation
- 4Leakage estimation by scheme
- 5A prioritised view of which schemes to keep