About Rishabh
Rishabh leads digital marketing at Sort String Solutions LLP. He writes the SalesPort buyer-guide and competitive-comparison content — pricing teardowns, vendor matrices, and category POV pieces based on conversations with dairy CIOs, FMCG COOs, and cooperative IT heads across India and Nepal.
Articles by Rishabh
How GPS Tracking Changed Field Force Accountability for 45 Companies
We have tracked 21.64 Crore GPS data points across 45 companies. That data reveals what actually happens in Indian field sales operations.
How to Choose the Right DMS Software for Your Distribution Business
Not all DMS software is created equal. Here are 8 criteria Indian distribution companies should evaluate before committing to a platform.
Beat Plan Management: The Complete Guide for Field Sales Teams in India
Beat plans are the backbone of field sales execution. This guide covers how digital beat planning transforms retailer coverage and salesperson productivity.
How Automatic Scheme Management Prevents Revenue Leakage in FMCG Distribution
Manual scheme management costs FMCG companies crores in revenue leakage every year. Here is how automatic scheme engines solve the problem.
Primary vs Secondary Sales: What Every FMCG Distributor Should Know
Most FMCG companies know exactly what they ship to distributors. Very few know what actually reaches the retail shelf. That gap between primary and secondary sales is where margins disappear.
5 Distribution KPIs Every Dairy Operations Head Should Track
If you run dairy distribution operations, these are the 5 numbers you should check every morning. Most companies only track the first one. The other four are where the real insights hide.
FieldAssist vs Bizom vs BeatRoute vs SalesPort — 2026 Buyer's Matrix
A factual side-by-side comparison of the four DMS / SFA platforms Indian buyers shortlist most often in 2026 — features, pricing, industries, and the deciding factors that actually matter.
BeatRoute Pricing 2026 — What FMCG Buyers Actually Pay
BeatRoute publishes per-user SaaS pricing — ₹700 to ₹1,470 per user per month. Here's what that actually compounds to at 50, 100, and 200 users, plus the hidden costs buyers miss.