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Use case

Beat plans that actually get worked — and verified.

Build optimised permanent journey plans, track them live with GPS-verified visits, and lift the average rep from a handful of productive calls toward the route's real potential.

outlets per rep, optimised
8 → 25outlets per rep, optimised
verified visits, anti-spoof
GPSverified visits, anti-spoof
coverage vs plan, by rep
Livecoverage vs plan, by rep
8,572 Cr
Distribution GMV processed
45
Enterprise clients
83,785
Farmer accounts powered
2.3 Lakh+
App users in the field

In short

SalesPort beat planning builds optimised journey plans, then tracks them live with GPS- and time-stamped, anti-spoof visit verification — so coverage metrics reflect real market work and you can lift productive calls per rep instead of guessing at coverage.

Why beat plans underperform

A beat plan only works if it's optimised and actually worked. Most aren't: routes are built on habit, reps mark visits they never made, and a rep running at a third of the route's potential looks identical on paper to one running flat out. Ghost visits inflate coverage while real outlets go unserviced and orders are lost.

Without route logic and live GPS verification, a distribution head can't see the productivity gap — let alone close it.

How SalesPort plans and tracks beats

The specific workflows and screens that solve it.

1

Optimised journey plans

Build beats with route logic that sequences outlets efficiently and balances workload across the team, so reps spend time selling, not travelling.

2

GPS-verified visits

Each visit is stamped with real-time GPS and time, with anti-spoof checks that flag mock-location and reused photos — so coverage is real.

3

Productive-call tracking

See productive calls vs total calls per rep and per beat, so you coach the reps who genuinely need it instead of the ones who game the app.

4

Outlet master + geo-tagging

A clean, geo-tagged outlet master underpins the beats, so new outlets are added correctly and dedupe keeps coverage honest.

5

Coverage dashboards

Head office sees coverage vs plan live, by region, beat, and rep — replacing self-reported numbers with verified activity.

What better beats are worth

Moving the average rep from single-digit productive calls toward the route's real capacity multiplies effective coverage without adding headcount — often the single fastest ROI in field sales. More serviced outlets means more secondary sales from the same team.

Run the numbers

What it connects to

This use case plugs into the rest of your distribution stack.

SalesPort SFA GPS Tracking Outlet master Analytics Dashboard

Beat Planning — FAQs

What is a beat plan?

A beat plan (or permanent journey plan) is the schedule of which outlets a sales rep visits on which day — the backbone of field-sales coverage.

How does it stop ghost visits?

Visits are GPS- and time-stamped with anti-spoof checks (mock-location and reused-photo detection), so a visit can't be faked from the tea stall.

Can it optimise existing routes?

Yes — it sequences outlets efficiently and balances workload, lifting productive calls per rep.

Does it handle a clean outlet master?

Yes — geo-tagged outlet master with dedupe so coverage is measured against real, unique outlets.

How fast can reps adopt it?

A 14-day onboarding playbook gets a beat team productive quickly on one app.
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