1
Field order capture
Reps capture every retailer order on the mobile app during the visit — GPS- and time-stamped — so secondary sales are recorded at the point of sale, not reconstructed later.
Use case
Secondary sales automation — without the four-day-late spreadsheet.
See what actually sold through, at the outlet level, in real time — not a manually-consolidated guess that reaches you the following week.
- vs days-late spreadsheets
- Real-timevs days-late spreadsheets
- sell-through, not just primary
- Outlet-levelsell-through, not just primary
- GMV tracked on the platform
- ₹8,572 CrGMV tracked on the platform
₹8,572 Cr
Distribution GMV processed
45
Enterprise clients
83,785
Farmer accounts powered
2.3 Lakh+
App users in the field
In short
Secondary sales automation captures every retailer order and stock movement on the field app, so distributor sell-through, stock-on-hand, and scheme redemption reconcile automatically and appear on one live dashboard. It replaces the WhatsApp-and-Excel cycle that leaves FMCG leaders managing a large business on numbers that are always a few days stale.
The cost of not seeing secondary sales
Primary sales — what you billed the distributor — are easy to see. Secondary sales — what the distributor actually sold through to retailers — are where the truth lives, and most brands can't see them until days later, if at all. Distributors self-report on WhatsApp and spreadsheets, the numbers get consolidated by hand, and by the time they reach head office they're stale and partially wrong.
Without real secondary-sales visibility you can't tell which SKUs are moving, which schemes drove sell-through, or which distributors are overstocked and about to stop ordering. You're steering a large business on a rear-view mirror — and every week of latency is a week of decisions made on bad data.
How SalesPort automates secondary sales
The specific workflows and screens that solve it.
2
Automatic stock reconciliation
Distributor opening stock, primary purchases, and secondary sales reconcile automatically, so stock-on-hand is always current and you can see overstocking before it becomes a stopped-ordering problem.
3
Outlet-level sell-through
Drill from a national total down to a single retailer in a few clicks — by brand, SKU, distributor, region, or rep — so the number you act on is the number you can verify.
4
Scheme redemption tracking
Schemes are tracked at the outlet level, so you see the sell-through each scheme actually generated against its cost instead of approving claims on trust.
5
Live dashboards
Primary, secondary, stock, and scheme performance sit on one real-time dashboard, so the Monday review runs on this morning's data — not last Wednesday's.
What real secondary-sales visibility is worth
Brands typically recover 2–4% of revenue once they can see and act on secondary sales — by catching scheme leakage, cutting overstock and returns, and reallocating effort to outlets that actually sell. On a ₹200 Crore brand that's ₹4–8 Crore a year, against a fixed AMC that doesn't grow with your field force.
Run the numbersWhat it connects to
This use case plugs into the rest of your distribution stack.
SalesPort DMS SalesPort SFA Scheme Management AccountBook (Tally) Analytics Dashboard
Secondary Sales Automation — FAQs
What is secondary sales automation?
It's capturing retailer-level sell-through digitally — every order and stock movement recorded on the field app and reconciled automatically — so you see what distributors actually sold, not just what you billed them.
How is this different from just an SFA app?
An SFA app records visits; secondary sales automation reconciles those orders against distributor stock and primary purchases to give you true, outlet-level sell-through and scheme redemption.
Does it work offline?
Yes. Orders captured in no-network markets sync automatically when the device reconnects, so no secondary-sales data is lost.
Can I see it by SKU and distributor?
Yes — drill from national totals to brand, SKU, region, distributor, beat, or individual retailer.
How quickly can we deploy?
Typically 4–8 weeks, including outlet-master cleanup and a 14-day field onboarding so reps adopt the app.
Related products & industries
Related use cases
Related guides
More on secondary sales automation and related distribution topics.
Sales Force Automation — pillar guide
The full SFA overview — GPS, beat plans, secondary sales, offline-first, pricing.
Read moreSales Force Automation module
GPS tracking, beat plans, attendance — 21.64 Cr GPS points captured.
Read moreHow GPS tracking changed field force accountability
Real outcomes across 45 deployments.
Read moreBeat Plan Management Guide
Why beat plans matter and how to digitise them.
Read morePrimary vs secondary sales — explained
The single biggest source of hidden revenue leakage in Indian FMCG.
Read moreBeatRoute alternative — compared
What changes when you move from BeatRoute SFA to SalesPort.
Read moreFieldAssist alternative — compared
Side-by-side SFA + DMS comparison for FMCG and dairy buyers.
Read moreGlossary
Quick reference for SFA, DMS, GMV, SKU, MCC, VLC, Beat Plan, and more.
Read moreTalk to us
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