1
Self-service catalogue
Retailers browse the full catalogue with pricing and availability, so they can order what they need when they need it — not only when a rep visits.
Use case
Put the order book in the retailer's hand.
A self-service ordering app — catalogue, schemes, order history, one-tap reorder — that captures demand between rep visits and gives every order an audit trail.
- ordering between visits
- Self-serveordering between visits
- every order, timestamped
- Audit trailevery order, timestamped
- shown at the point of order
- Schemesshown at the point of order
₹8,572 Cr
Distribution GMV processed
45
Enterprise clients
83,785
Farmer accounts powered
2.3 Lakh+
App users in the field
In short
SalesPort's retailer ordering app lets retailers browse the catalogue, see applicable schemes, view order history, and reorder in one tap — capturing demand between rep visits, lifting order frequency, and giving every order a clean digital audit trail instead of a lost WhatsApp message.
Why orders disappear
Between rep visits, retailer demand is captured on WhatsApp, phone calls, and memory — and some of it simply vanishes. There's no single order book, schemes aren't visible at the moment of ordering, and reorders depend on a rep being there. Demand that isn't captured is revenue lost to a competitor who was easier to order from.
Worse, the lack of an audit trail means month-end reconciliation is guesswork about what was actually ordered versus shipped.
How the retailer ordering app works
The specific workflows and screens that solve it.
2
Schemes at the point of order
Applicable schemes and offers are shown as the retailer orders, nudging larger baskets and reducing claim confusion later.
3
One-tap reorder
Order history and one-tap reorder make repeat ordering frictionless, lifting order frequency and basket consistency.
4
Order audit trail
Every order is timestamped and tied to the retailer, giving you one order book and clean month-end reconciliation.
5
Rep + app working together
The app complements field visits rather than replacing them — reps focus on relationship and new lines while routine reorders flow through the app.
What capturing between-visit demand is worth
Capturing demand that previously leaked between visits lifts order frequency and basket size from the same outlet base — incremental secondary sales at near-zero marginal cost, plus the reconciliation savings of one clean digital order book.
What it connects to
This use case plugs into the rest of your distribution stack.
SalesPort SFA SalesPort DMS Scheme Management Payment gateways WhatsApp notifications
Retailer Ordering App — FAQs
Does the retailer app replace field reps?
No — it complements them. Routine reorders flow through the app while reps focus on relationships, new lines, and merchandising.
Can retailers see schemes?
Yes — applicable schemes and offers appear at the point of ordering.
Does it support reordering?
Yes — order history and one-tap reorder make repeat ordering frictionless.
Is there an audit trail?
Every order is timestamped and tied to the retailer, giving you one order book and clean reconciliation.
Does it work on a basic smartphone?
Yes — it's built for standard Android phones common across Indian retail.
Related products & industries
Related use cases
Related guides
More on retailer ordering app and related distribution topics.
Sales Force Automation — pillar guide
The full SFA overview — GPS, beat plans, secondary sales, offline-first, pricing.
Read moreSales Force Automation module
GPS tracking, beat plans, attendance — 21.64 Cr GPS points captured.
Read moreHow GPS tracking changed field force accountability
Real outcomes across 45 deployments.
Read moreBeat Plan Management Guide
Why beat plans matter and how to digitise them.
Read morePrimary vs secondary sales — explained
The single biggest source of hidden revenue leakage in Indian FMCG.
Read moreBeatRoute alternative — compared
What changes when you move from BeatRoute SFA to SalesPort.
Read moreFieldAssist alternative — compared
Side-by-side SFA + DMS comparison for FMCG and dairy buyers.
Read moreGlossary
Quick reference for SFA, DMS, GMV, SKU, MCC, VLC, Beat Plan, and more.
Read moreTalk to us
Get a 30-min walkthrough on your data.
No deck, no fluff. Just the modules from this article running live.
Last step
Ready to move distribution off paper?
Join 45 leaders running on SalesPort. One 30-min call to see if we fit your industry, scale, and stack.
Reply within 1 hourNo deck. No pitch.Walkthrough on your data
What happens nextlive agent
- 1
You book.
Pick a 30-min slot that works for you. IST picker, no Calendly redirect.
- 2
We listen.
Your industry, scale, current stack, biggest pain. We map before we pitch.
- 3
We show — live.
SalesPort on your kind of data. Modules, integrations, deployment timeline.
Average response < 1 hrinfo@sortstring.com